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  • Paul Serran

The War on American Beef

Updated: Nov 13, 2019



Do you know what's on your plate?


Stop and think about it. Do you really know that's on your plate?


I hate to break it to you, but you don't.


And part of the reason is because the National Cattlemen’s Beef Association’s betrayal of its own industry.


A crucial step was to remove the Country of Origin Labeling (COOL) from the packaging in stores, so now, consumers have no idea where the product is coming from.


You may be eating beef coming from markets that, had you been properly informed - as is your right - you would probably bypass, and walk along the aisle in search of the real thing.


That is, if you can find it.


Because there's a war on American Beef.

Now ask yourself: why don't they want you to know the provenance of the beef you are eating? After all, are you not entitled to know these things?


A rancher from Western Oklahoma, who asked not to be identified, has seen it from the start.


"That's going on since December of 2015, when the big packing companies were behind the removal of the 'COOL' label. They did it so that they could get inferior quality meat from Mexico and Canada."


He has seen all kinds of economic climates affect the Cattle Industry. But this, he explains, is different.


"Nowadays ranchers get one bid for their cattle. And the bids are not high enough to keep the breeder in business."

"The [meat] packers used to get $80-$100 profit per head, then this value skyrocketed."


Asked if it's still possible to buy hamburger meat specifically from the United States, the rancher said "Only if you watch them as they butcher and grind it."


The Cattle Industry, much like the rest of the civilized world, is a target of the 'Green' agenda of 'Sustainable Development'.

Leading advocate for individual liberty and free enterprise, Tom Deweese, in an address to the Colorado Independent Cattlemen’s Association, describes the situation in much the same way:


"So, as the [meat] packers, Cargill, Tyson, JBS and National Beef, force their expensive, unnecessary, and unworkable 'sustainable certification' on American cattlemen, they are systematically bringing in cheaper product from other countries that don’t necessarily adhere to strict, sanitary, safe production."


You can read the whole speech here.

The National Cattlemen’s Beef Association (NCBA), Deweese argues, allowed itself to be used as the Judas Goat to lead the industry to *sustainable slaughter*.


"To bring the cattle industry into line with this world view the National Cattlemen’s Beef Association has accepted the imposition of the Global Roundtable for Sustainable Beef, which is heavily influenced, if not controlled, by the World Wildlife Fund, one of the top three most powerful environmental organizations in the world and a leader of the United Nations Environmental Program (UNEP), which basically sets the rules for global environmental policy. This is the same World Wildlife Fund that issued a report saying, “Meat consumption is devastating some of the world’s most valuable and vulnerable regions, due to the vast amount of land needed to produce animal feed.”


"You are not supposed to win – you are supposed to quietly comply and then die. You cannot reason with them. You cannot compromise with them. You follow their rules. They own the game."


The sad reality, Deweese reminds us, is that there is a drive for the destruction of the industry.


"Remember, the UN calls this the reorganization of human society. You and your way of life are to be reorganized to fit their view of human existence."

"If you intend to survive, you must all become modern day Paul Reveres. That means taking direct, creative action. The very future of our nation and its ability to feed itself, while remaining free and strong, depends on the choices you make today. As martyred rancher LaVoy Finicum said, it matters how you stand!"


This beef is not a mere *industry problem* - we don't live in a separate bubble that never gets affected by the impact that these disastrous policies are having out there, in the real world, where people wake up everyday to produce the food we all need.


Do YOU know what's on your plate? I think you should.


Rio de Janeiro, November 5th, 2019.

Paul Serran





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© 2019 BY PAUL SERRAN - Rio de Janeiro / Brazil